Writing With Emotion: AI Limitations vs Sales Success!

As a small business owner, I’m sure you appreciate that emotions are fundamental to influencing customers’ decisions. From the mom-and-pop store to the online retail giant, writing with emotion is the key to sales success – and it’s something that AI writers can’t replicate.

Repeatedly, psychological studies have proven that utilizing emotion in your writing is essential for building a connection with customers and inspiring trust. This powerful combination leads to higher levels of engagement from clients. This means that writing sales copy without an emotional connection will not be enough to engage customers – it won’t inspire them to take action.

Crafting copy with emotion isn’t just about stirring feelings – it’s about building a relationship between your business and your customer. By nurturing these relationships with your customers, you can establish a dependable connection that will translate into ongoing loyalty and patronage. As small business owners, forming a bond with our customers is absolutely essential for us to reach success – and this is something that we must prioritize.

Studies have found that writing with emotion has a positive effect on conversion rates. So writing with emotion is not just about the “warm and fuzzy” – it’s writing to create an intrinsic and real connection between your business and your customer, in turn leading to higher conversion rates for your sales pipeline.

Unfortunately, as I mentioned already, AI writers cannot truly replicate this type of writing. AI writers are limited in their ability to capture the nuances of human emotions – and for that matter speech too!

What is Writing with Emotion?

Writing with emotion is writing that incorporates your reader’s emotions in order to create a personal connection and evoke genuine feeling. It is writing that speaks directly to your reader, utilizing words that imply empathy, understanding, and trust. By writing with emotion, you can create an emotional bond between your business and customer while influencing them to take the desired action. This will not only improve their experience with your brand but also result in higher conversion rates.

Writing with emotion is the key to achieving success in your small business venture. In the end, this simple truth is inarguable. AI writers may be able to provide decent copy (which has that “wow” effect when we read it, because it’s a newer, smarter technology only now becoming available to us), but they don’t have the same level of understanding that human writers have when it comes to writing with emotion.

Investing in a human writer is the key to effectively connecting with your potential customers and boosting conversions through powerful, heartfelt writing. Human writers bring the knowledge and understanding necessary to write authentic, personal, and effective sales-related content that will help your business succeed.

So… what things influence our buying decisions?

When writing to help encourage the buying decision, there are 9 key aspects to target:

1. Trust.
2. Empathy.
3. Inspiration.
4. Gratitude.
5. Curiosity.
6. Excitement.
7. Happiness.
8. Security.
9. Identity.

One powerful way to do this is through personal anecdotes and emotional appeals.

Personal anecdotes bring your writing alive, by providing concrete examples of how your product or service can help people in similar situations – stories that inspire, create connection, and show people how your product or service can help solve their problem.

I remember writing my very first sales copy for a client and being filled with a mixture of anticipation and fear. After thoroughly researching the topic, I was unsure if my writing had the power to encourage readers to take action. After sending the content, I nervously waited to see my client’s reaction.

Astoundingly, the response was incredibly positive! They were writing in to thank me for creating copy that spoke to them on a personal level and creating an emotional connection. In fact, they told me it helped them bump their sales for that product up by 47%.

Writing with emotion can be the difference between writing content that simply informs, and writing content that encourages people to take action. It’s therefore one of the most important elements for writing effective sales-related content!

Emotional appeals also play an important role as you can use persuasive language to help customers connect with a desired outcome – whether it’s relief from pain, or the feeling of empowerment – in order to motivate them to take action.

Unlike AI a human writer who understands how to write with emotion is the best way to ensure that your writing will be personal, authentic, and effective – helping you get the results you need and deserve.

Don’t get me wrong, this isn’t a diatribe against AI writers (many professional writers do, and should leverage the benefits of AI), rather an understanding that there are some things AI writers need help with – And that’s the human aspect.

The Limitations of AI Writers

In recent times, AI writing has seen a surge in popularity among businesses that are looking to improve content creation services. AI writers are computer programs (sort of, more on that below) which can create written content using algorithms and natural language processing. They are often used to quickly generate large amounts of content, such as blog posts or website copy. While they can be useful in certain situations, there are some limitations to consider when using AI writers for writing with emotion.

AI writers are not artificial intelligence, instead they are systems that use “NLP”, or Natural Language Processing. NLP is a branch of artificial intelligence that deals with understanding and generating human language. NLP helps machines interpret the meaning of words and phrases, enabling computers to understand and interact with humans in a more natural way. NLP uses algorithms to analyze text and extract valuable information from it, such as sentiment analysis or intent analysis.

A very basic example… In other words if I say “Hello, my name is Roger, what is your…”, the NLP will be able to determine the most likely next word I was going to say would have been “…name.” – In order to complete the sentence.

By now I’m kind of repeating myself to say that AI writers are not the best choice for writing sales-related materials because they don’t understand emotions. For example, writing personalized messages that make people feel special when they buy something, writing catchy headlines to draw customers in, or writing copy that will make people trust your business. AI writers cannot do these things in the way humans can, and make the same connections.

Humans are essential when writing with emotion, because we understand the power of those emotions in sales, and how those emotions can best encourage positive reactions.

The power of writing with emotion cannot be underestimated for you as a small business owner. Investing in human writing services can help to improve your conversion rates by engaging potential customers and creating connections between them and your business. Establishing trust and loyalty is critical for any small business, which this can contribute to.

While AI writing services are great for quickly writing large amounts of content, they lack the ability to create personal analogies or metaphors, and you should always have a professional (human) to massage your content for better effectiveness. AI writing also can’t create humorous writing, which is often used in sales writing to make a connection with customers and encourage them to take action.

Humans writing sales copy with metaphors is like a master chef creating culinary masterpieces. Just as the chef combines different ingredients to create a flavour that tantalizes taste buds, writing with metaphors combines words and images to create vivid visuals in readers’ minds. Metaphors in writing not only add semantic richness and colour to the writing but can also be used to make customers feel included and valued.

Humour is another key component of writing with emotion, as it helps create an emotional connection with buyers by making them laugh or smile. AI writing services are not yet advanced enough to understand the nuances of humour, so writing humorous copy requires a human touch.

An example of humour in a sales letter, written by a human could be writing a line such as:

“We can’t promise you miracles, but with our product you’ll be able to create some pretty epic moments!”

This humorous writing style conveys the idea that using the product can help customers have some great experiences, while still poking fun at the idea of promising miracles. This is human!

And it reads way better than the AI rendition (which I copied and pasted here, from a real AI writer):

“Using our product can provide positive outcomes that may help contribute to a memorable and satisfying experience. Our product is designed to offer a level of quality, reliability, and convenience that can create moments of satisfaction for our customers.”

Simply ask yourself, if you are trying to sell a product for your business, which is more compelling, the human version or the AI version. That’s right, hands down the human version wins. On an emotional level, customers get this too! With the AI version, some eyes just glaze over “blah, blah, blah…”. Whereas the human version gives us a personal connection.

Why Human Writers Are Essential

While AI writing services are great for quickly writing large amounts of content, they lack the intrinsic ability to understand emotion and create personal analogies or metaphors. This is why investing in human writing services can be beneficial for your small business – because humans are essential when writing with emotion.

Benefits of human writers include:

• Ability to create more personalized messages that make people feel special when they buy something.
• Ability to write catchy nuanced headlines that draw customers in.
• Ability to write copy that builds trust between customers and your business .
• Understanding the power emotions have in sales and how those emotions can increase conversions from customers.
• Creating an emotional connection with buyers by making them laugh or smile.
• Capable of adding semantic richness and colour through use of metaphor.
• Understands nuances of language needed for humorous as well as other styles of writing.

So what am I implying?

AI writing services are great in a pinch, but writing with emotion is something that requires the expertise of a human writer. Investing in writing with emotion can have huge benefits for your small business, from creating personalized messages and compelling headlines to building trust between your customers and you.

As is now pretty evident, human writers can use writing with emotion to help people understand and connect to your message. This means writing in a way that makes them feel something. As a result of this, customers are far more likely to make an investment. Emotions can have a powerful impact on our decisions, and this is something that psychological research supports.

We make more buying decisions based on emotions rather than logic. Without writing that resonates emotionally, it can be difficult to convince potential customers to purchase your product or service. This is why writing with emotion is key to creating persuasive and effective sales-related content.

Unfortunately, writing with emotion is something that AI writers are not yet able to do so well. For sure, AI writing tools can produce content quickly and cost effectively, but it does not have the ability to understand or replicate human emotions. It is simply not advanced enough to create persuasive sales-related writing in a way that evokes genuine emotion.

This is why human writers are essential for writing effective sales-related content. We specialize in crafting writing that captivates your readers emotionally and resonates with the unique desires of your target audience. We can also adjust writing styles to accommodate different audiences and still reach them in a more personalized way. This helps your small businesses increase conversion rates, as well as improve customer loyalty and engagement.

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Conclusion

Writing with emotion is an essential marketing tool for your business, as it helps you create personalized messages and compelling headlines that draw customers in. Professional human writing services are needed for writing with emotion as AI writing services lack the intrinsic ability to understand and replicate human emotions. Writing with emotion allows your business to connect with their readers on an emotional level, helping to increase conversion rates and improve customer loyalty. Investing in writing with emotion is a great way to grow your small business.

As a business owner, writing with emotion could be the key to increasing sales and conversions. Investing in professional human writing services can help you create personalized messaging that draw customers in. As a freelance writer, I also understand the power of emotions and how they can influence buying decisions, as well as adding semantic richness and colour to writing. Reach the pinnacle of success with your small business by humanizing your AI-generated content without breaking the bank! Through my expertise, you can make sure your sales messages are as persuasive and captivating to clients as possible. Contact me now to learn more about how professional writing can help grow your small business.