For any eCommerce business owner, recruiting a splendid product description writer should be at the forefront of your to-do list. When you put your resources towards writing high-value content for your website, the dividends will be immeasurable! Producing quality content can be the key to unlocking success. It’s the first impression your potential customers get of your products and it can make or break a sale.
Table of Contents
In this post, I’ll give tips on how to structure your descriptions, and use persuasive language. I’ll also cover avoiding common mistakes that could be hurting your sales.
Are you eager to create product descriptions that will make your business shine brighter than the competition? If so, then keep reading. By the time you finish reading this post, you’ll have a good foundation to write product descriptions that persuade and excite your audience! So let’s get started and take your product description game up another notch!
The Dos of Writing Product Descriptions That Sell.
Now that we’re in agreement, let’s focus on the best practices of creating compelling product descriptions that drive sales. When creating your own product descriptions, the following are essential elements to keep in mind for maximum efficiency.
To begin with, it is essential to craft product descriptions in a manner that entices customers and encourages easy reading. Structuring your text into short paragraphs, bullet points, and headings will make it much easier to scan through. This makes for an overall better user experience!
Subsequently, use persuasive words and phrases to build an emotional link with possible buyers. When marketing your product, it is essential to emphasize the benefits rather than only highlighting its features. Don’t just say “this jacket is made with high-quality materials” – It does not provide an emotional connection. Instead, try saying “this garment will provide you with warmth and comfort even on the chilliest days” – This helps the person visualize the product benefits.
Another thing to keep in mind is that you want to use sensory words to make your product descriptions more vivid and engaging. By writing words that awaken the senses, such as “luscious”, “velvety” or “aromatic”, you can convey a vivid picture of their product.
Critically, paying attention to the particulars and being accurate in your product descriptions is imperative. Don’t exaggerate or make claims that you can’t back up. Concentrate on furnishing your prospective buyers with the details essential for them to make a well-considered purchase.
By following these dos, you’ll be well on your way to crafting product descriptions that sell. To move forward, it’s essential to highlight the things you should avoid so that your sales don’t suffer from common mistakes.
The Don’ts of Writing Product Descriptions That Sell.
Now that I’ve covered the dos of writing product descriptions that sell, let’s talk about the don’ts. These are common mistakes that can turn potential customers away and hurt your sales.
Above all, strive to stay away from hackneyed phrases and cliches in your product descriptions. Uttering phrases such as “one of a kind” or “must-have” can often appear inauthentic and mundane.
Another don’t is using overly technical language or jargon that your potential customers may not understand. It is essential to ensure your product descriptions are readable and easily understood by any customer.
To prevent leaving your potential customers in the dark, make sure to refrain from utilizing ambiguous language with little information about your product. Give your customers the power to make a wise choice – You can do this by writing an accurate benefits description of what you offer, in terms of products and services. Instead of merely describing this lotion as being “great”, go a step further and mention how it is crafted with natural ingredients that replenish moisture to your skin, leaving you feeling silky smooth.
A frequent misstep I witness is when a company concentrates on the traits of their product, instead of emphasizing its advantages. Don’t get me wrong, a description of the features is required – But the description should emphasize the benefits! Always keep in mind, people purchase products and services because of the advantages they offer them, not merely for their features. So make sure you’re highlighting the benefits of your product in your descriptions.
Above all, be sure to abstain from asserting anything that you cannot validate. To truly convince potential customers, you must back up statements that your product is “the best on the market” with concrete proof. If you don’t do that, you’ll lose customer trust – and that will later come out in reviews.
By avoiding these common mistakes, you’ll be well on your way to writing product descriptions that sell. Ready to take your product descriptions up a notch? Keep reading for some useful tips and innovative tricks that will help you do just that!
Tips for Hiring a Product Description Writer.
For small business owners who are pressed for time and lack writing skills, employing a product description writer is an ideal solution. But how can you pinpoint the ideal writer for your project?
Look for writers with experience in your industry. For any beauty products seller, recruiting a writer who has an in-depth understanding of the cosmetics business would be a wise decision. That way, your content can truly reflect the quality of your product! They’ll be more familiar with the terminology and the types of benefits that are important to highlight.
Check out their portfolio. A good product description writer should have a portfolio of their work that you can review. Evaluate the author’s writing style and see if it complements your brand’s voice and tone.
Ask for references. If possible, ask the writer for references from other clients they’ve worked with. Knowing the trustworthiness, expertise and superior quality of their work will give you an idea of what to anticipate from them.
Provide clear guidelines and expectations. When recruiting a product description writer, it is essential to provide them with an accurate scope of work and clear expectations. This will ensure that they are able to write effective descriptions that convey the desired message accurately. Your desired tone of voice, the key benefits you want to emphasize, and essential keywords for content must all be taken into consideration.
Consider their rates. While quality should never be compromised for the sake of price, it’s equally important to stay mindful of your budget when hiring a product description writer. Make sure you understand their rates and how they charge for their services.
Resources.
I’ve created a companion template in my Google Docs: “The Proven Product Description Formula: A Template for Small Business eCommerce Success“. You’re free to use it to help you as a beginner product description writer.
FAQ.
What is a product description writer and why do I need one for my business?
A product description writer is a master of words, crafting persuasive and captivating descriptions that draw in customers to purchase your products. By having a product description writer on your team, you can outshine the competition and boost your sales figures.
How can a product description writer help me to improve my online sales?
A product description writer can help you to improve your online sales by crafting persuasive and engaging product descriptions that showcase your products’ features and benefits. They have the mastery to craft persuasive copy that resonates and compels your ideal customers to take action.
How do I find the right product description writer for my business?
When searching for the ideal product description writer to propel your business forward, it’s essential to identify an individual who is familiar with and knowledgeable about your niche or industry. You can start by asking for recommendations from other business owners or searching for writers online. Look for someone who has a portfolio of successful product descriptions and who understands your brand and target audience.
Conclusion.
At this point, you’ve undoubtedly gained an understanding of how to craft product descriptions that are sure to increase sales. Keep in mind that it is essential to emphasize the advantages, not only the attributes. Moreover, utilize convincing language and tailor your message according to your target demographic.
Do not let stress or limited time stop you from crafting your own product descriptions. I remember when I first started out, and writing was tough, so I get it, I’m here to help! If you need assistance, there is an abundance of amazingly skilled product description writers available to accommodate your needs. To ensure success, take the time to find authors who have professional expertise in your field and can supply you with examples of their accomplishments.
If you take into account the customer’s needs and wants detailed in this post, as well as use these do’s and don’ts, your product descriptions will be sure to ignite sales. Good luck!
Are you ready to transform your product descriptions and elevate them to a whole new level? Contact me today to discuss your project and learn how I can help you create product descriptions that sell. Or visit my Product Description Writer page now to learn more and get started! Don’t let your product descriptions hold you back any longer – let’s work together to make them stand out and drive conversions.